Welcome to
AY Enterprise
Our purpose is to accelerate growth-stage companies and their leadership teams by enhancing their mental resilience and optimizing their operations, enabling them to accomplish their important growth goals.
Why Choose AY Enterprise?
Transformational Growth
At AY Enterprise, we believe that by developing mental fitness and streamlining operations, we can set organizations on a solid foundation to successfully scale.
Mental fitness is a critical attribute for leaders and managers, enabling them to navigate the complexities of their roles effectively and lead with confidence to foster a thriving, resilient team.
This approach makes organizations more competitive in a rapidly changing marketplace, enabling them to achieve their highest profitability in a healthy, transparent way.
Customized Services
We provide leaders with executive leadership and coaching services that help:
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Achieve company-wide alignment on their vision.
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Gain real traction against that vision.
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Develop high-performance teams and create a vibrant culture through masterful execution.
Our part-time executive leadership delivers a full-time impact on company growth, offering expertise in strategic planning, operational optimization, leadership development, and revenue generation.

Our Approach
Core Values
At AY Enterprise, our core values of integrity, accountability, compassion, and FUNergy are the foundation of our approach to building successful companies.
Together, these values create a vibrant and supportive environment that attracts and retains high-performance management and teams.
Healthy Leaders, Healthy Organizations

The success of any organization starts at the top. Healthy leaders create a healthy, profitable organization.
Management plays a crucial role in shaping and fostering a vibrant company culture. By prioritizing their well-being, leaders can fully support their teams and ultimately set them up for success, resulting in sustainable growth.
Six Key Components for Business Success
VISION
Strengthening this component to get everyone in the organization 100% on the same page with where you’re going and how you’re going to get there.
PEOPLE
Simply put, we can’t do it without great people. Surrounding yourself with phenomenal people, top to bottom, is critical because you can’t achieve a bold vision without a solid team.
It also means supporting your team as stress and burnout in organizations is real. Developing “mental fitness” is transformational and simple steps can provide life changing results.
DATA
This means cutting through all the feelings, personalities, opinions, and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.
With the Vision, People, and Data components strong, you start to create a transparent, open and honest organization where everything becomes more visible and you start to “shine a light on all the challenges,” which leads to…
ISSUES
Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down, and making them go away forever.
PROCESS
This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business. You'll need to get everyone on the same page and buy into the essential procedural steps in order to create consistency and scalability in your organization.
TRACTION
This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real. It's a critical indicator of a company’s health and potential for growth. For a company to thrive and achieve long-term success, gaining and maintaining traction is essential.

"I have worked with mentors in the past,
but this was different, this was more hands on, more practical and if
I am being honest,
more fun!"
Joshua French, CEO

"My business would absolutely not be where it is today if it had not been for the help from Alison."
Max Hoogveld, Business Owner